So, you’ve decided to upgrade your hobby into a potential stream of additional revenue—or maybe even your primary source of income. With that first hurdle behind you comes what might be the most challenging part—the setup.

As craft business owners, finding the perfect price point is one of our biggest challenges. If the price is too high, customers will look elsewhere; if it’s too low, you’ll struggle to make a profit despite steady sales.

The leap from a creative hobby to a business often comes with two major fears: the fear of financial failure and the fear of transforming a beloved pastime into a job. Both concerns are entirely valid—staying safe means no risk of failure or unnecessary expenses. But what happens when it works out?

As a small business owner in the creative world, I’ve learned that success isn’t about perfection—it’s about persistence. My journey through various crafting techniques has been a rollercoaster of challenges, failures, and ultimately, growth.

The pandemic taught me a valuable lesson: creativity can flourish in the most unexpected circumstances. Faced with reduced work hours and social distancing, I discovered a newfound passion for crafting that would eventually transform into my own online business.